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From their "About Us" page:
GreenPeople considers itself a "community service.
Our mission statement:

To create a more compassionate world.
To practice honesty in business.
To help like-minded people meet, network, support and empower each other to help us reach our potential.
To make a fair profit.
To influence the socio-economic and political agenda calling for safety, fairness, justice, environmental protection, health care for all, accurate product labeling, and the removal corporate control from our society.