Dean & DeLuca, Superstorm Sandy & Outta the Park Hot & Spicy

Just before Superstorm Sandy hit the East Coast hard last week, we got some exciting news. The premier gourmet food retailer DEAN & DELUCA ordered Outta the Park Hot & Spicy BBQ Sauce for 5 additional store locations! We had been on the shelves at their Charlotte location in our home state for a couple of years, but that was the only location that carried our sauce.

Dean & DeLuca is known for their culinary expertise. They search for the best and newest food products from around the globe and are a highly prized retailer for specialty food makers. Their orders were also thrilling because they represented many milestones for our company. We shipped our very first order to the state of Kansas and our first order to Napa Valley, CA. We shipped our first order to Washington, DC, to their Georgetown location, and perhaps most exciting to us was our first ever shipments to NYC and their 2 Manhattan locations. We were (and still are) elated!

All the orders shipped out on Friday, Oct. 26th, with a hope and prayer that the coming storm would pack a light punch, but as we all know now, the devastation from Sandy was unprecedented. So many families and people with no power, sleeping in cold dark homes and many whose homes were completely destroyed. Lives transformed forever, and a feeling that the road to recovery will be long and difficult for many.

So how could we announce our good news in the midst of tragedy? We couldn't. We didn't - it just didn't feel right with so many suffering. Today, however, it does feel right especially after reading these moving words posted on the Dean & DeLuca Facebook page. Their DC and NYC stores and employees were affected by the storm and the SOHO location just finally reopened on Sat. They wrote:

"As difficult as this week has been for the DEAN & DELUCA family, we know that many more have been affected much more severely by the storm than us. For those of you that have endured cold nights with no electricity, water-logged homes and places of business, or worse, our sincere condolences...go out to you and yours.

To everyone that has shared their kind words of encouragement and stories of perseverance and strength with us this week, please know that you have helped to remind us how strong we all can be when we come together as a team and work to find the best in each and every situation. As we move closer to the holiday season, in this month of thanks and Thanksgiving, we Thank You."

Perseverance, coming together to help one another, and gratitude. There's so much American spirit conveyed in their words. We salute Dean & DeLuca, a great American business and all their employees for working together to recover from the storm of the century. We are very proud to have Outta the Park Hot & Spicy BBQ Sauce on your store shelves! Thank you!

Dean and De Luca

Well deserved!!! Congrats to you all at Outta the Park BBQ. So extremely happy for you. I like the name, by the way!!! Linda

Re: Dean & DeLuca

Thank you for the kind words, Linda! We appreciate your support!