It's not too often a small food company that's still pretty much in start-up mode has the opportunity to do something cutting edge from a technology perspective. But opportunity came our way this past August, and Outta the Park BBQ Sauce became among the first to do something REALLY cool on Pinterest. Pinterest is the fastest growing social media destination these days, and brand managers everywhere are trying to wrap their heads around how to make the most of it and use it effectively to engage with their customers.
Brian Henderson of BBQSauceReviews goes in depth with Outta the Park BBQ Sauce creator Scott Granai in this video interview. Scott and Brian talk about how we got started, how we've grown our business through a down economy, and they discuss valuable tips for other aspiring specialty food producers.
Watch this video to learn more about what it takes in the early days to start a new food venture!
The Outta the Park 3rd Anniversary "Feed Your Crowd" photo contest is LIVE and will run from Aug. 15-24th. Upload your photos for a chance to win daily bottles of Outta the Park BBQ Sauce, $20 igourmet.com gift cards and a grand prize $500 gift card from Whole Foods Market!
It’s both good and bad when the 4th of July falls on a Wednesday. What’s bad is obvious – it’s humpday for heaven’s sakes, and no one gets to enjoy a long weekend free from work. What’s good is that it creates an automatic occasion for folks to fire up a grill and cook outdoors 3 or more times in one week!